1) Identify your desired keyword. If you have a niche ecommerce site choose the keywords that bring you the most volume. You could probably do this for multiple search phrases, so chances are you can more than double your existing traffic if you already rank organically for multiple keywords.
2) If you want to rank for a new keyword, make a new page and rename it yourkeyword.html. Then create a link from the first ranking page to yourkeyword.html using your specified keyword as the anchor text. Be sure to use a link within the body of text instead of a navigational link.
3) Build incoming links to the second page. It actually doesn’t require many, I did it with one strong ezine article submission and a few different relevant high PR forums. You will just require a lot of incoming links if the keyword has a ton of competition.
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